Our Story

A resident of Tallahassee since 1984, John Lentz was born in Norfolk, Virginia. As with most military families, John and his family moved around -- living in Ohio, Florida, Switzerland, Italy, and Germany. While traveling to foreign and domestic cities has become a hobby for John either for business or pleasure, he grew roots and raised his family in Wakulla County, Florida. John started in the industry in 1986 with his own office, specializing in employee benefits. The following year he joined North Florida Financial Corporation where he operates his practice, Strategic Wealth Group, LLC, today.

John has been lucky to surround himself with a team of hardworking, dedicated and talented individuals who have helped grow the practice over the past 25 years. John is a current member of MDRT, Top of the Table, AALU and NAIFA. He has qualified for Guardian’s Leaders Club 27 times and President’s Council 19 times. John’s proudest professional achievement occurred in May 2012 when he was installed as the 62nd President of the Executive Committee for Guardian Life Insurance Company.

John married his sweetheart, Maria, in November 1989, and together they have three children: Austin (25), Caitlin (24), and Nicholas (20). They enjoy spending time on the Wakulla River and the Gulf of Mexico boating, swimming, skiing, and fishing. Austin finished college in 2015 and started his career with Strategic Wealth Group, Caitlin is finishing her final year in law school, and Nicholas is a sophomore at Santa Fe College where he plays on the Saints baseball team. When asked, John candidly admits that what he likes most about the work he does for people is “helping clients realize dreams they did not think were possible.”